Customer segments are the folks who care a lot about the differentiated value that you can deliver. Essentially, your target market. If you are in job search, customer segments would be the industries, companies, or recruiters looking to hire your role. Might a particular customer segment be looking for assistance with a relevant trend that you’re well-versed in?
Customer segments is 1 of 4 key elements in the positioning canvas that we craft for professionals going through our personalization process.
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