Career ✩ Positioning ✩ Brand
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✌️ The Story of
The Shaped Marketer
A career story of success, challenge, failure, fortune, and resilience.
🐾 Creative Positioning
Fortune
A tale of creative positioning, elemental wisdom, and finding your value.
🛝 Cohesive Storytelling
Chutes & Ladders
In the story of your career, are you climbing ladders or sliding down chutes?
🗝️ Clue to the
Messaging Suite
A creative framework for expressing your brand story, from essence to depth. Eight rooms await.
🪩 Agile Creative Project
Management Pinball
Creative work is dynamic, reactive, and alive with feedback. Here’s what you have to keep in play.
🎡 Creative Operations
Cranium Carnival
Find the formula, figure the field, finance the function, resource the role, and risk the responsibility.
💥 Project Superhero
Monopoly
Comic book superheroes explain what it takes to run a project across the board.
Shorts
🌀 Job Search Fibonacci Hopscotch
10 logical steps towards finding your next landing spot.
1. Build some momentum by making an announcement to your network.
2. Take a breather and grieve whatever situation put you in job search.
3. Start looking around and research the job market.
4. Jot down all the things you’re really good at, then alphabetize it.
5. Get really clear on your goals so you know what you’re working towards.
6. Decide on how you want to position yourself in the market.
7. Update your materials and organize them for easy distribution.
8. Start applying and putting your message out into the world.
9. Go direct with your message to skip to the front of the line.
10. Check your progress against your goals and adapt as needed.
🪩 Agile Creative Project Management Pinball
Creative work is dynamic, reactive, and alive with feedback.
Here’s what you have to keep in play.
1. Project intake, alignment & kickoff
2. Project planning, process & pre-production
3. Project execution, production & feedback
4. Post-production, distribution & positioning
5. Performance, expression & retrospection
🎪 Creative Operations
Cranium Carnival
Creative Ops exists to solve a pressing business problem: originality.
Find the formula, figure the field, finance the function, resource the role, risk the responsibility, profile a professional, and learn the vocabulary.
🗝️ Clue to the Messaging Suite
A creative framework for expressing your brand story, from essence to depth.
- Market Categories in the Conservatory where stories takes root…
- Taglines in the Kitchen where essence is distilled…
- Headlines in the Hall where first impressions are made…
- One-Liners in the Billiard Room where wit meets resonance…
- Positioning Statements in the Ballroom where you step into the spotlight…
- Elevator Pitches in the Dining Room where conversation deepens…
- Long-Form Personal Stories in the Lounge where vulnerability and voice meet…
- Long-Form Professional Stories in the Study where the narrative resolves…
🐾 Creative Positioning Fortune
A tale of creative positioning, elemental wisdom, and the fortune teller cat who knew your value before you did.
🛝 Cohesive Storytelling
Chutes & Ladders
In the story of your career, are you climbing ladders or sliding down chutes? Your story is your strategy.
Clear | Organized | Human | Expertise | Specialized | Inspired | Valued | Empathetic
💥 Project Management
Superhero Monopoly
Comic book superheroes explain what it takes to run a project across the board.
Projects, lifecycle, management, manager, methodologies, the triangle, stakeholders, deliverable, team, charter, scope, budget, schedule, planning, baselining, milestones, dependencies, resources, risk, procurement, communication, ceremonies, integration, backlog, whiteboard, closure, software tools, PMO, code of ethics, body of knowledge
🃏 Marketing Framed Tarot Solitaire
The fundamentals of Marketing across 26 tarot cards. Play a hand.
marketing, market, segmentation, research, go-to-market, product-market fit, positioning, funnel, flywheel, mix, goals, strategy, execution, budget, brand, content, copywriting, storytelling, projects & initiatives, project management, agency, technology, automation, AI, analytics, metrics
✌️ The Story of
The Shaped Marketer
A story of career success, challenge, failure, fortune, and resilience.
Story | Interview with the Dragon | Field Guide to the New Job Market
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