Your competitive alternatives are who (and what) you compete with. If your offering did not exist, what would your customer choose as an alternative to solve their problems? Would they do nothing? Delay? Hire someone else? Go with a less-expensive but inferior solution? Would they use AI? Get out ahead of this and confidently showcase that you are the best solution to their problems vs. alternatives (and why).
Competitive alternatives is 1 of 4 key elements in the positioning canvas that we craft for professionals going through our personalization process.
Interview With the Dragon to build your own!
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