As mentioned in the previous post about marketing analytics, marketing metrics are quantifiable values that can be tracked to determine campaign effectiveness.
The metrics you want to track depends greatly on the type of campaign(s) you are running. Email marketing campaigns will have their own set of metrics. Digital ads will have their own set of metrics. Same with search engine optimization efforts, brand awareness efforts, and other customer engagements like social media. These all tie into the greater business metrics like return on investment, cost of customer acquisition, churn rate, growth rate, recurring revenue, and customer lifetime value.
Heard of pirate metrics? This refers to the AARRR metrics framework which maps to the marketing funnel: acquisition, activation, retention, referral, and revenue. Critical metrics indeed.
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marketing, market, TAM-SAM-SOM, market research, go-to-market, product-market fit, positioning, marketing funnel, marketing flywheel, marketing mix, marketing goals, marketing strategy, marketing execution, marketing budget, brand marketing, content marketing, copywriting, storytelling, marketing projects & initiatives, marketing project management, marketing agency, marketing technology, marketing automation, marketing & AI, marketing analytics, marketing metrics
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