Today’s post frames the term marketing agency and pairs well with the previous post about marketing project management.
Marketing agencies are teams of outsourced individuals who are contracted to create marketing deliverables and manage marketing processes.
Hiring a marketing agency is an option if you don’t have the in-house resources you need for the marketing activities you want to do. Since marketing agencies typically offer a wide-range of services, you can contract out for a specialized service or perhaps bundle certain services.
Marketing firms are similar, but are typically a smaller group of marketing professionals who are highly specialized and experts in certain marketing areas. Also offering similar services are: advertising agencies, creative agencies, and branding agencies.
The next post frames marketing technology aka MarTech.
Want to learn more about Marketing? See my Marketing Framed publication for these key topics:
marketing, market, TAM-SAM-SOM, market research, go-to-market, product-market fit, positioning, marketing funnel, marketing flywheel, marketing mix, marketing goals, marketing strategy, marketing execution, marketing budget, brand marketing, content marketing, copywriting, storytelling, marketing projects & initiatives, marketing project management, marketing agency, marketing technology, marketing automation, marketing & AI, marketing analytics, marketing metrics
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